There must be something in the air. In the span of two weeks, we watched as two historic flights launched into space--while earthside, Her Campus Media celebrated our own historic launch this July 22, 2021: the new, redesigned HerCampus.com!
Read MoreTLDR: College women support the #StopHateForProfit boycott (73%) and are planning on spending less time on Facebook as a result (37%). They don’t trust Facebook (59%) and state that brands who chose not to participate in the boycott will lose their support (34%). As a result of the boycott, college women plan on spending more time on: trusted publishers’ websites, Twitter, Pinterest, Snapchat, and TikTok (30-54%). Brands should think carefully about their approaches to Facebook advertising and strongly consider diversifying their Gen Z marketing strategies across other platforms as a result.
Read More"Welcome to the world of Gen Z in 2020. The generation of resilience and of change-makers. And the generation that all smart marketers know has the power to change culture and brands for the better."
Are you wondering why Gen Z matters? Or how does a brand win with them? Or why are we even thinking about Back-to-College marketing in the middle of a pandemic? Check out my latest article breaking it down for brands and advertisers here!
Had the best time celebrating the class of 2020 at #ImStillGraduating, Her Campus's live commencement ceremony! If you missed it, you can still watch it here.
Read MoreThis leads me to the questions on every marketer’s mind - What does this mean for Back-to-College marketing in 2020? Will schools open this Fall? Should we still be planning for and investing in Back-to-College campaigns?
Read MoreAcross the country, business owners are re-evaluating their plans for 2020. COVID-19 is having an enormous impact on our strategies, our tactics, and our bottom lines. One area in my field that has been disrupted in particular is the Marketing Industry's reliance on in-person experiences. In the age of Coronavirus, experiential marketing needs to be completely re-evaluated.
Read MoreCoronavirus. COVID-19. We didn't create it, our audience didn't create it, our clients didn’t create it. But the reality is that here we are - faced with the reality of dealing with something none of us - not even our grandparents - have ever experienced.
Read MoreOur vision is to build a diverse, equitable, and inclusive community of contributors and staff, as well as company culture, so that we can more authentically and effectively achieve our company mission and its ideals.
Read MoreMillennial and Gen-Z women are kind of panicking about our planet
Read MoreWe see the rollbacks on environmental protection and the ever-increasing signs of climate change - so, how are we doing our part?
Read MoreThe half-day event for marketers looking for insight on connecting with the coveted Gen Z and millennial woman is back again
Read MoreWe do anything and everything to create the kind of working environment that makes people excited to come to the office each day
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