JOIN US FOR OUR UPCOMING GENZOLOGY virtual EVENT
March 12, 2024
12-1pm EST
The Syllabus
History - The Next Generations, From Z to A
English - A Lesson In Gen Alpha Slang
Science - Social Media Is App-Solutely Changing…Again
Economics - The Decision To Spend = Your Brand + Their Friends
Summary - How To Use These Insights To Ace Your Gen Z Marketing Plan
Special guest speakers
Winning Gen Z Case Study with Amanda Hoo, Senior Social Media Manager at CeraVe, moderated by Emily Shechtman, SVP Brand Partnerships at HCM
Live Gen Z Panel featuring 3 HCM x CeraVe College Ambassadors
MEET THE SPEAKERS
Windsor Western
Co-Founder & President,
Her Campus Media
Leo Carmona
CeraVersity Ambassador
Amanda Hoo
Senior Social Media Manager, CeraVe
Jacqueline Toscano
CeraVersity Ambassador
Emily Shechtman
SVP Brand Partnerships,
Her Campus Media
Makkedah Ramsey
CeraVersity Ambassador
GenZology is the Gen Z insights arm of Her Campus Media, where we’ve spent 14 years studying and serving teens and 20-somethings.
Check out our previous GenZology findings below, and reach out to bring GenZology to your company with a personalized presentation.
Snapshot of gen z
born between 1996-2010
population OF 72 Million in the US
net spending power of $360B
Gen Z’s purchasing behavior
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Gen Z’s purchasing behavior ✦✧
Gen Z goes to influencers & friends to discover new products
Peer-to-peer is still the most effective way to influence purchase decisions
Source: Her Campus Media To the Future Survey - 1800+ respondents, July 2023
GEN Z
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FASHION
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GEN Z ☓ FASHION ✦✧
Gen Z describes their style as
Classic
Trendy
Simple
Comfy
Preppy
Quality is ranked as the most important factor for deciding to purchase a luxury item
Source: Her Campus Media To the Future Survey - 1800+ respondents, July 2023
Gen Z
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Beauty
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Gen Z ☓ Beauty ✦✧
Price & Quality are most important when it comes to beauty products
Gen Z is willing to splurge on
Skincare
Makeup
Fragrance
Gen Z tends to spend less on
Hair growth & removal products
Learning About the Purchase Funnel
After seeing a beauty product on social, Gen Z will often look for the products & reviews online
Source: Her Campus Media Beauty & Personal Care Survey - 300+ respondents, September 2023
Gen Z
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Food
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Gen Z ☓ Food ✦✧
The majority of Gen Z cook at home multiple days a week
Share new food items on social media to bring in Gen Z
77% of Gen Z have no dietary preferences or restrictions
Sources: Her Campus Media Food & Restaurants Survey - 400+ respondents, October 2023; 2023 New Year Survey - 1200+ respondents, January 2023
bring genzology to your company
By now, you know that Gen Z trends can change as quickly as Hailey Bieber’s manicures. Which is why every semester, we unveil new data, sit down with college students and Gen Z influencers for intimate conversations, and give you the chance to ask your burning questions in real time.