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JOIN US FOR OUR UPCOMING GENZOLOGY virtual EVENT

March 12, 2024
12-1pm EST

The Syllabus

  • History - The Next Generations, From Z to A

  • English - A Lesson In Gen Alpha Slang

  • Science - Social Media Is App-Solutely Changing…Again 

  • Economics - The Decision To Spend = Your Brand + Their Friends

  • Summary - How To Use These Insights To Ace Your Gen Z Marketing Plan

Special guest speakers

  • Winning Gen Z Case Study with Amanda Hoo, Senior Social Media Manager at CeraVe, moderated by Emily Shechtman, SVP Brand Partnerships at HCM

  • Live Gen Z Panel featuring 3 HCM x CeraVe College Ambassadors

MEET THE SPEAKERS

Windsor Western
Co-Founder & President,
Her Campus Media

Leo Carmona
CeraVersity Ambassador

Amanda Hoo
Senior Social Media Manager, CeraVe

Jacqueline Toscano
CeraVersity Ambassador

Emily Shechtman
SVP Brand Partnerships,
Her Campus Media

Makkedah Ramsey
CeraVersity Ambassador

GenZology is the Gen Z insights arm of Her Campus Media, where we’ve spent 14 years studying and serving teens and 20-somethings.

Check out our previous GenZology findings below, and reach out to bring GenZology to your company with a personalized presentation.

Snapshot of gen z

  • born between 1996-2010

  • population OF 72 Million in the US

  • net spending power of $360B

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 Gen Z’s purchasing behavior

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 Gen Z’s purchasing behavior ✦✧

Gen Z goes to influencers & friends to discover new products

Peer-to-peer is still the most effective way to influence purchase decisions

Source: Her Campus Media To the Future Survey - 1800+ respondents, July 2023

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Let’s talk about social

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Let’s talk about social ✦✧

Over half of Gen Z chooses TikTok over Google as their #1 search engine


Nearly 75% of Gen Z have bought something after seeing it on TikTok

3 out of 4 Gen Zers prefer to watch video content on TikTok


Instagram use continues to grow among Gen Z; though TikTok is big for purchases, Instagram is still what is used daily by 95% of Gen Z.

Sources: Her Campus Media 2023 Social Engagement Survey - 500+ Respondents, April 2023; To the Future Survey - 1800+ respondents, July 2023; January 2022 Audience Survey - 2000+ respondents, January 2022

GEN Z

FASHION

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GEN Z ☓ FASHION ✦✧

Gen Z describes their style as

Classic
Trendy
Simple
Comfy
Preppy


Quality is ranked as the most important factor for deciding to purchase a luxury item

Source: Her Campus Media To the Future Survey - 1800+ respondents, July 2023

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Gen Z

Beauty

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Gen Z ☓ Beauty ✦✧

Price & Quality are most important when it comes to beauty products

 

Gen Z is willing to splurge on

  • Skincare

  • Makeup

  • Fragrance

Gen Z tends to spend less on

  • Hair growth & removal products


Learning About the Purchase Funnel

After seeing a beauty product on social, Gen Z will often look for the products & reviews online

Source: Her Campus Media Beauty & Personal Care Survey - 300+ respondents, September 2023

Gen Z

Food

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Gen Z ☓ Food ✦✧

The majority of Gen Z cook at home multiple days a week

Share new food items on social media to bring in Gen Z


77% of Gen Z have no dietary preferences or restrictions

Sources: Her Campus Media Food & Restaurants Survey - 400+ respondents, October 2023; 2023 New Year Survey - 1200+ respondents, January 2023

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bring genzology to your company

By now, you know that Gen Z trends can change as quickly as Hailey Bieber’s manicures. Which is why every semester, we unveil new data, sit down with college students and Gen Z influencers for intimate conversations, and give you the chance to ask your burning questions in real time.