Her Campus Media Announces Strategic Partnership with Rock the Vote

BOSTON, MA (September 17th 2015) - Her Campus Media, the #1 global community for college women, today announced its official partnership with Rock the Vote, the largest non-profit, non-partisan organization in the US dedicated to building the political power of young people. The college marketing powerhouse will tap into its extensive network of over 12 million college women and presence on over 290 college campuses to help fuel Rock the Vote’s campaign to register and turn out young voters. Her Campus will kick off efforts in support of Rock the Vote just in time for White House-backed National Voter Registration Day on September 22. Since the early 90s, Rock the Vote has revolutionized the use of pop culture and the arts to inspire millennials to take political action. At just 6 years old, Her Campus uses a similar model to launch the next generation of female media professionals.

"The Her Campus platform provides an unparalleled opportunity for college journalists to be heard and for their voices to be amplified,” said Stephanie Kaplan Lewis, co-founder and CEO of Her Campus. “Partnering with Rock the Vote is such a natural fit as we tap into this incredible organization as a vehicle for allowing college women to have the impact on this country's future that they deserve."

Ashley Spillane, president of Rock the Vote, shares Kaplan Lewis’s sentiments.

“With over 20 million Americans attending colleges and universities this year, we know it’s more important than ever to make sure that students are engaged in the political process,” said Spillane. “If all 84 million millennials who will be 18 for the 2016 turned out to vote, they could make up to 40% of the electorate. We’re excited to work with Her Campus to inspire more young women to get involved in the political process and take an active role in creating the future they want for our country."

In advance of National Voter Registration Day, Rock the Vote will play a leading role in coordinating celebrities, corporations and media outlets to promote registering to vote on the 22nd through the inclusion of its online voting tool, its pledge of support campaign, and social media activations. Her Campus is ready to seamlessly integrate its far-reaching female network with all of the above.

"Our girls are ambitious, hyper-involved, intelligent, and engaged – they don't shy away from speaking out about what matters, whether it be campus politics or what's happening on the national stage,” said Brittany Lewis, Director of Community Development at Her Campus. “Rock the Vote is the perfect partner to amplify the powerful conversation these students are already having across their campuses and help it reach every single college student in the country."

Her Campus and Rock the Vote will be collaborating on multiple events for the balance of 2015 extending throughout the election year. Check back to HerCampus.com and RocktheVote.com for information on upcoming events and ways to get involved.

ABOUT HER CAMPUS

Her Campus Media (HerCampus.com) is the #1 global community for college women with a monthly multi-platform reach of more than 20 million users. HerCampus.com features national content on Fashion, Beauty, Life, Love, Career, Health, News, Entertainment, DIY, LGBTQ+, High School, and Real World, supplemented by local content from 300+ campus chapters nationwide and in nine countries. In addition, Her Campus offers an email newsletter, Her Campus Blogger Network, High School Ambassador Program, Her Conference, College Fashion Week®, Her Campus Tour, Her Campus Shop, and even more products, programming and tools to fulfill its mission of serving college women across every platform.

Her Campus serves as a career launching point for its team of college journalists and future marketing mavens. Since joining the Her Campus Team, members have been offered jobs and internships with Glamour, Vogue, Vanity Fair, Seventeen, Marie Claire, Harper’s Bazaar, People, The Huffington Post, Teen Vogue, InStyle, Lucky, Esquire, O magazine, MTV, The Washington Post, Digitas, Ogilvy, and many more.

Founded by three students while they were undergraduates at Harvard—Stephanie Kaplan Lewis ‘10, Windsor Hanger Western ‘10, and Annie Chandler Wang ‘11—Her Campus was a winner in Harvard College’s business plan competition, was a Gold Winner & Best All-Around Team in MassChallenge, and was named Top Small Business of the Year by the Greater Boston Chamber of Commerce. The Her Campus co-founders have been named to Entrepreneur Magazine's Best Entrepreneurial Companies in America, BusinessWeek’s 25 Under 25 Best Young Entrepreneurs, Inc. magazine’s 30 Under 30 Coolest Young Entrepreneurs, The Boston Globe’s 25 Under 25, Forbes’s All-Star Student Entrepreneurs, Glamour magazine’s 20 Amazing Young Women, and The Boston Globe’s 25 Most Stylish Bostonians. Her Campus has been named to Forbes’s lists of The 100 Best Websites for Women and The 10 Best Websites for Millennial Women.

ABOUT ROCK THE VOTE

Rock the Vote is the largest non-profit and non-partisan organization in the United States building the political power of young people. Fusing pop culture, politics, and technology, Rock the Vote works to mobilize the millennial voting bloc and the youth vote, protect voting rights, and advocate for an electoral process and voting system that works for the 21st century electorate. Since 1990, Rock the Vote has revolutionized the use of pop culture, music, art and technology to inspire political activity. Now, for almost 25 years, Rock the Vote has pioneered ways to make voting easier by simplifying and demystifying voter registration and elections for young adults.

Rock the Vote has run the largest voter registration drives for young people on record during the past six Presidential elections. In 2008 and 2012, our on-the-ground efforts, online organizing, and cutting-edge tools and technologies made us the largest non-partisan voter engagement campaign in the nation. All of these efforts have resulted in Rock the Vote processing nearly seven million voter registrations, bringing millions more to the polls, and becoming a trusted resource for young people, government agencies, and technological innovators passionate about political discourse and engagement.

CONTACT

Elaina Featherstone
617-783-3800
elainafeatherstone@hercampus.com