Who Is Gen Z?
Anyone born Between
1997 - 2015
The largest generation ever with 72MM people in the U.S.
- Pew Research Center
$143B IN SPENDING POWER
Approximately 40% of all consumer shopping
Omnichannel shoppers: 44% shop in-store and online
- Forbes
Digital Natives WHO ARE CONSTANTLY ONLINE
26% of this generation spends more than 10 hours a day on their mobile
- Pew Research Center
Most Racially and Ethnically Diverse generation ever
48% identify as BIPOC
- Pew Research Center
Our Future
30% of US workforce by 2030
Gen Z income expected to increase fivefold to $33 trillion by 2030, surpassing millennials “The Great Wealth Transfer”
- U.S. Bureau of Labor Statistics, CNBC