The surge in women's sports is undeniable. With unprecedented growth breaking viewership records, and global revenues projected to reach more than triple the market size since 2022, this boom isn't just a trend; it's a powerful movement.

Her Campus Media is positioned to not only amplify this monumental moment in women’s sports, but connect your brand with college athletes and teams, and offer experienced thought leadership to navigate the incredible potential of the women's collegiate and professional sports landscape.

Meet the HC Athletic Club

The HC Athletic Club is the community for college student athletes to cheer each other on and grow together as they navigate content creation and NIL (Name, Image, Likeness)! These athletes are leaders on their team, starting their creator journey, and fostering community on their campus.

Our members get a place to connect with other athletes, learn how to balance their sport with content creation, and have opportunities to work with brands.

Members of HC Athletic Club have access to an exclusive community of like-minded, dedicated athletes, and Certified Influence: Game Changers, which is designed to help content creators navigate busy schedules, understand rules and regulations when it comes to working with brands, and learn how to build trust with their audience.

Through HC Athletic Club, brands can leverage our direct partnerships with colleges and universities for unique opportunities to activate student athletes.

Partner with our Team

Want to connect with college sports teams and athletes? As the #1 Gen Z media and marketing solution, Her Campus Media gets your brand in the hearts and minds of this highly in-demand demographic, while delivering impactful campaigns that build relevance. Partner with us to leverage our deep understanding of the college space and our extensive network of Gen Z creators to achieve your brand's goals in the booming women's sports market.

Media Planning

Youth Audience Development

Community

Native Content

Our Work

HC Athletic Club Past Work

Under Armour

Through a storytelling-driven approach, we partnered with Under Armour to share the journeys of Gen Z women by showcasing their authentic moments of movement.

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University of Florida Dazzlers & COVERGIRL

We teamed up with COVERGIRL to fuel the national champion Gators Dazzlers' game-day spirit with bold lashes, amplifying their energy and team pride on their path to victory.

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Thayers

We connected Thayers with highly engaged college athletes and sports enthusiasts for a robust gifting and product trial program, as well as influencer-led content creation.

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Atlanta VIBE Influencer Night

The InfluenceHer Collective and Her Campus Athletic Club teamed up with the Atlanta Vibe to ignite excitement around one of the fastest-growing movements in women’s sports: professional volleyball.

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