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The surge in women's sports is undeniable. With unprecedented growth breaking viewership records, and global revenues projected to reach more than triple the market size since 2022, this boom isn't just a trend; it's a powerful movement.


Her Campus Media is positioned to not only amplify this monumental moment in women’s sports, but connect your brand with college athletes and teams, and offer experienced thought leadership to navigate the incredible potential of the women's collegiate and professional sports landscape.

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Meet the HC Athletic Club

The HC Athletic Club is HCM's new community for college students and young professional athletes to cheer each other on and grow together as they navigate content creation and NIL. These athletes are leaders on their teams, starting their creator journeys, and fostering community on their campus and in their communities.

Members of the HC Athletic Club have access to an exclusive community of like-minded, dedicated athletes, and Certified Influence, which is designed to help content creators navigate busy schedules, understand rules and regulations when it comes to working with brands, and learn how to build trust with their audience.

For brands, the HC Athletic Club unlocks unparalleled access to social storytelling, dedicated gifting opportunities, sponsored digital content, and collaborations through our direct university partnerships.

HC AC Athlete Spotlights
Olivia Jones-Smith
Emily Jane Smith
Emily Doe
 

Partner with our Team


Want to connect with college sports teams and athletes? As the #1 Gen Z media and marketing solution, Her Campus Media gets your brand in the hearts and minds of this highly in-demand demographic, while delivering impactful campaigns that build relevance. Partner with us to leverage our deep understanding of the college space and our extensive network of Gen Z creators to achieve your brand's goals in the booming women's sports market.

Media Planning

Native Content

Community Relationships

Youth Audience Strategy

 
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 Our Work

Featured
Under Armour
Under Armour

Through a storytelling-driven approach, we partnered with Under Armour to share the journeys of Gen Z women by showcasing their authentic moments of movement.

University of Florida Dazzlers & COVERGIRL
University of Florida Dazzlers & COVERGIRL

We teamed up with COVERGIRL to fuel the national champion Gators Dazzlers' game-day spirit with bold lashes, amplifying their energy and team pride on their path to victory.

Thayers
Thayers

 We connected Thayers with highly engaged college athletes and sports enthusiasts for a robust gifting and product trial program, as well as influencer-led content creation.

Read More On The HC Athletic Club Media Hub

Get in the game with the HC Athletic Club! We bring you exclusive interviews with the powerhouse women shaping the future of sports, keep you in the loop on the latest news and trends, and show you exactly how to plug into the exciting world of college and professional athletics.