Through a storytelling-driven approach, we partnered with Under Armour to share the journeys of Gen Z women by showcasing their authentic moments of movement.

We teamed up with COVERGIRL to fuel the national champion Gators Dazzlers' game-day spirit with bold lashes, amplifying their energy and team pride on their path to victory.

 We connected Thayers with highly engaged college athletes and sports enthusiasts for a robust gifting and product trial program, as well as influencer-led content creation.