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5 Ways to Effectively Utilize Instagram Polls
5 Ways to Effectively Utilize Instagram Polls

Our audience of college women loves responding to polls -- it allows them to voice their opinions and share their thoughts, something they very much enjoy doing

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ArticleRachel LewisMarch 12, 2018
 4 Ways To Use Instagram Stories To Authentically Connect With Your Audience
4 Ways To Use Instagram Stories To Authentically Connect With Your Audience

We make it a point to have daily content on the @HerCampus Instagram Story, and have seen great success with the following techniques

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ArticleRachel LewisMarch 9, 2018
Her Campus Media is a Business for Birth Control
Her Campus Media is a Business for Birth Control

We are a company that values our employees tremendously, and we believe the key to our success lies in supporting and respecting our people

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ArticleHer Campus MediaJanuary 1, 2018
6 Things College Women Are Looking For From Brands
6 Things College Women Are Looking For From Brands

4 millennials shared with us the truth behind what they think of brands and, more importantly, how brands can convince them to make that sought-after purchase decision

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ArticleMegan ShuffletonAugust 22, 2017
Understanding How College Women Spend Their Money
Understanding How College Women Spend Their Money

How they spend their money varies based on a number of different factors, and understanding these is key to winning them over

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Thought Piece, ArticleMegan ShuffletonAugust 15, 2017
5 TV Shows College Women Are Obsessed With (& Why)
5 TV Shows College Women Are Obsessed With (& Why)

Today’s college women might not even have an actual TV, let alone cable, but that doesn’t stop them from obsessing over these five shows—and we’ll tell you why

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Thought Piece, ArticleErin CrabtreeJune 6, 2017
A Psychographic Look At College Women, As Told By Our Most Viral Memes
A Psychographic Look At College Women, As Told By Our Most Viral Memes

What do college women care about? What gets them amped up, makes them laugh or cry, what drives them, and what do they want?

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Thought Piece, ArticleStephanie Kaplan LewisMay 24, 2017
4 Things to Know About How College Women Consume News
4 Things to Know About How College Women Consume News

We all know college women are busy, so how do college women consume news?

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ArticleKatherine MiraniMay 23, 2017thought leadership
7 Winning Content Mechanisms for Engaging Millennial Women
7 Winning Content Mechanisms for Engaging Millennial Women

There are underlying themes we’ve identified that resonate with our female college readers again and again

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ArticleStephanie Kaplan LewisMay 19, 2017
5 Tips for Creating Relevant, Shareable Social Content
5 Tips for Creating Relevant, Shareable Social Content

Nothing is quite as awkward as posting social content that flops, or, worse, offends

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ArticleRachel LewisApril 12, 2017thought leadership
Female Millennials Prefer Workout Clothes to Jewelry This Holiday Season
Female Millennials Prefer Workout Clothes to Jewelry This Holiday Season

This year's trailing millennials have their sights set on looking stylish AF—and with a padded wallet to boot

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ArticleStephanie Kaplan LewisDecember 20, 2016data, thought leadership
HC's Election Day Survey Results: College Women Weren't Why Clinton Lost
HC's Election Day Survey Results: College Women Weren't Why Clinton Lost

We surveyed more than 840 women, and their answers make it clear that while Clinton may have lost the election, it wasn’t because of this group

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ArticleKatherine MiraniNovember 16, 2016data
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