Her Campus Partners with Tinder on the 2nd Annual Her Campus Tour
Her Campus, the No. 1 global online community for college women, has partnered with Tinder, the world’s most popular app for meeting new people, to visit six college campuses this April on Her Campus’s second annual Her Campus Tour.
Each year, the tour visits top college campuses around the country to connect brand partners directly with college students through interactive activities and giveaways.
With Tinder’s vast millennial audience, 50% of which is age 18-24, Tinder is the social app of choice for college students around the nation and an ideal brand partner for the Her Campus Tour.
“The college demographic has always been special for Tinder, having launched Tinder at the University of Southern California, the alma mater of two of our co-founders,” said Rosette Pambakian, Vice President of Communications and Branding at Tinder. “We’ll be bringing exciting Tinder networking and teambuilding experiences to campuses nationwide designed to help students form new friendships and jumpstart the school year.”
Tinder will bring fun activities like cornhole and life-sized Jenga to campus and host giveaways of “Ultimate Date Night” packages and more.
The Her Campus team kicked off the tour this week at Texas A&M University, with future stops at University of Houston, Auburn University, Georgia State University, Florida State University and the University of Florida. Along with Tinder’s program elements, the tour will feature photo opps, games, goody bags and contests from sponsors including ASOS, Camelback, Micro Kickboard and Monthly Gift.
For more information, visit www.hercampus.com/tour.
ABOUT HER CAMPUS
Her Campus Media (HerCampus.com) is the #1 global community for college women with a monthly multi-platform reach of more than 20 million users. HerCampus.com features national content on Fashion, Beauty, Life, Love, Career, Health, News, Entertainment, DIY, LGBTQ+, High School, and Real World, supplemented by local content from 300+ campus chapters nationwide and in nine countries. In addition, Her Campus offers an email newsletter, Her Campus Blogger Network, High School Ambassador Program, Her Conference, College Fashion Week®, Her Campus Tour, Her Campus Shop, and even more products, programming and tools to fulfill its mission of serving college women across every platform.
Her Campus serves as a career launching point for its team of college journalists and future marketing mavens. Since joining the Her Campus Team, members have been offered jobs and internships with Glamour, Vogue, Vanity Fair, Seventeen, Marie Claire, Harper’s Bazaar, People, The Huffington Post, Teen Vogue, InStyle, Lucky, Esquire, O magazine, MTV, The Washington Post, Digitas, Ogilvy, and many more.
Founded by three students while they were undergraduates at Harvard—Stephanie Kaplan Lewis ‘10, Windsor Hanger Western ‘10, and Annie Chandler Wang ‘11—Her Campus was a winner in Harvard College’s business plan competition, was a Gold Winner & Best All-Around Team in MassChallenge, and was named Top Small Business of the Year by the Greater Boston Chamber of Commerce. The Her Campus co-founders have been named to Entrepreneur Magazine's Best Entrepreneurial Companies in America, BusinessWeek’s 25 Under 25 Best Young Entrepreneurs, Inc. magazine’s 30 Under 30 Coolest Young Entrepreneurs, The Boston Globe’s 25 Under 25, Forbes’s All-Star Student Entrepreneurs, Glamour magazine’s 20 Amazing Young Women, and The Boston Globe’s 25 Most Stylish Bostonians. Her Campus has been named to Forbes’s lists of The 100 Best Websites for Women and The 10 Best Websites for Millennial Women.
ABOUT TINDER
Launched in 2012, Tinder is the world's leading social app for meeting new people. With its global reach, people in all 196 countries around the world are swiping right to connect with others, making it a top 10 lifestyle app in more than 110 countries. In 2015, the company introduced Tinder Plus, giving users access to premium features, Rewind and Passport. Each day, 26 million matches are made on Tinder with more than 10 billion matches made to date.
CONTACT
Elaina Featherstone
617-783-3800
elainafeatherstone@hercampus.com