Her Campus and Nair Secure Victory in the 2024 MUSE Creative Awards
BOSTON, March 29, 2024 – The MUSE Creative and Design Awards have unveiled their winners for the first competitive season of 2024. Hosted by the International Awards Associate (IAA), these competitions received over 8,500 entries from across the globe, affirming their position as prestigious programs honoring creative and design professionals.
In the first competitive season of 2024, Her Campus and Nair earned the Integrated Marketing Campaign Gold award in the competition. The work that led to this victory was created by Her Campus for Nair, earning them this prestigious accolade.
Together, Her Campus and Nair created the Hot Girl Era campaign, a comprehensive strategy that included in-person events, digital editorial content, and ambassador promotion to reach Gen Z audiences and launch Nair’s new Prep & Smooth line.
“The Hot Girl Era campaign was such a fun and exciting project to work on and we’re so thrilled to have our work recognized by the MUSE Creative Awards,” says Christy Mraz, Senior Director of Sales & Business Development at Her Campus. “Both the Nair and Her Campus teams put so much energy into making this initiative a success and spreading the word about the Prep & Smooth line. There was a lot of strategy that went into how to target Gen Z in a fresh yet approachable way, so we are honored to be a Best Integrated Marketing Campaign winner.”
Stacey Ramstedt, VP of Marketing, Specialty Hair and Skin Care at Nair also commented, “The Prep & Smooth line was a major launch for us this year. We really wanted to get Gen Z excited about this new hair removal product and reinvigorate our brand identity to resonate more with a younger audience, which is why Her Campus was the perfect partner for the task. Being a MUSE Creative Award winner is no small feat, I’m extremely proud of both teams’ work on this campaign.”
The MUSE Awards encompass a range of competitions designed to recognize excellence across diverse fields. The International Awards Associate (IAA) ensures these competitions are accessible and fair, guaranteeing that recognition is earned by those who truly deserve it.
"Creativity knows no bounds; it's the cornerstone of every great design. At IAA, we're committed to honoring and promoting the brilliance and originality that propel the creative process forward," explained Thomas Brandt, spokesperson of IAA. He continued, "with every stroke of genius, we're reminded of the boundless potential of human imagination."
Comprised of industry professionals, the jury panel at IAA upheld impartiality and applied industry-relevant assessment criteria with precision. The jury's role was to recognize companies or individuals whose works showcased excellence and drove their industries forward – a goal they admirably achieved.
About Her Campus Media
Her Campus Media is the #1 Gen Z media and marketing ecosystem, reaching this generation better than anyone else across its family of media brands and communities, including Her Campus, College Fashionista, InfluenceHer Collective, Spoon University, and Generation Hired, with a highly curated community of 50,000+ creators, influencers, ambassadors, and student journalists across 2,000+ colleges. Her Campus Media provides award-winning integrated marketing programs that drive consumer engagement and loyalty for the world's leading brands. Her Campus has been named to Fast Company's World's Most Innovative Companies, Adweek's Campaign of the Year, and Entrepreneur magazine's Best Entrepreneurial Companies in America among other accolades.