GenZology Summit Events Calendar
GenZology:
Back-to-College 2022 Planning Edition
3/2 from 12-2pm EST
Join us on March 2 to hear from Her Campus Media co-founders, editors, and college influencers as they discuss winning strategies for this Back-to-College season! We’ll unveil brand-new Gen Z research, explore how to break through as a brand in a time where trends are moving at an accelerated pace, and share winning marketing strategies to capture Gen Z’s core values.
Who Is Gen Z?
Anyone born Between
1997 - 2015
The largest generation ever with 72MM people in the U.S.
- Pew Research Center
$143B IN SPENDING POWER
Approximately 40% of all consumer shopping
Omnichannel shoppers: 44% shop in-store and online
- Forbes
Digital Natives WHO ARE CONSTANTLY ONLINE
26% of this generation spends more than 10 hours a day on their mobile
- Pew Research Center
Most Racially and Ethnically Diverse generation ever
48% identify as BIPOC
- Pew Research Center
Our Future
30% of US workforce by 2030
Gen Z income expected to increase fivefold to $33 trillion by 2030, surpassing millennials “The Great Wealth Transfer”
- U.S. Bureau of Labor Statistics, CNBC