Board of Advisors

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LAUREN NEWMAN

VICE PRESIDENT, REVENUE US & CA | SKIMLINKS

Lauren Newman is Vice President, Revenue at Skimlinks, the world’s largest commerce content monetization platform for premium Publishers. Lauren runs the US and Canadian markets, connecting top tier Publishers - including Conde Nast, Hearst, Meredith and Verizon Media Group - with thousands of merchants, generating over $2.5MM in sales every day. Through frictionless technology, data and insights, strategic recommendations and a deep knowledge of publishing, Lauren helps Publishers grow and scale their content commerce strategies and diversify their revenue streams. Prior to Skimlinks, Lauren was President of Corporate Beauty at Meredith, one of the leading media companies in the world, with brands that include People, InStyle, Shape, Better Homes & Gardens and Real Simple. Lauren was responsible for driving revenue growth of the Beauty category through innovative solutions, thought leadership, research and insights and integrated marketing programs that met Meredith’s Beauty clients’ challenges. She oversaw a national team of integrated sellers and brand marketers who represented the company’s entire portfolio of brands and platforms. Lauren was part of Meredith’s acquisition of Time Inc., which she joined in 2011 as account director at Entertainment Weekly, where she focused on growing the beauty and fashion businesses. In 2013 she moved to Corporate Sales to extend her purview and grow revenue across the entire Time Inc. portfolio. During her time in Corporate Sales, she was the driving force behind major partnerships with companies such as Google, Dove, USPS and Amazon while she also ran the Market Development program that focused on breaking new business.Lauren was promoted to Vice President, Corporate Sales East in 2015 to run an eight-person sales team in New York and Atlanta while still overseeing Time Inc.’s largest beauty advertisers, including L’Oreal, Unilever and Estee Lauder. In 2016 she took on national responsibilities as Senior Vice President, Corporate Sales, managing over $500 million in revenue while also positioning Time Inc. in the marketplace as a one-stop shop across every passion point. Prior to Time Inc., Lauren was at freshHome magazine, where she managed a national sales staff, grew revenue and conceptualized digital, broadcast and event partnerships. She has also held senior sales positions at Conde Nast (at Domino and SELF), SHAPE, Veranda and Time Out New York.Lauren graduated from Arizona State University with a degree in marketing. She currently lives on Manhattan’s Upper East Side.

 

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KAY PANCHERI

SENIOR VICE PRESIDENT, GROUP ACCOUNT DIRECTOR | MULLENLOWE

Kay is an award-winning Group Account Director at MullenLowe, an internationally recognized advertising agency in Boston, MA. She specializes in establishing brand vision and leading cross-functional teams in leveraging insights, creativity and innovation to drive business growth. Selected to lead challenger brands that require integrated teams and innovative thinking, Kay has worked with wide variety of companies including Royal Caribbean, Google, Zappos.com, Cadillac and others. Before joining the agency world, Kay began her career in Target Corp’s Merchandising division. Originally from Indiana, Kay attended Indiana University’s Kelley School of Business where she studied Marketing, International Business, Economics and French. Outside the office Kay loves an adventure, whether that’s visiting a new country with her husband, searching for the best ice cream in Boston, or hiking with their dog, Ace.

 

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KEELEY PATTERSON

Vice President, Sales Strategy | theSkimm

In her current role as VP Sales Strategy at theSkimm, Keeley oversees Brand Strategy, Creative Production, Ad Product & Planning. Prior to theSkimm, Keeley led strategy and operations for Popsugar's in-house creative studio, The Bakery, with a focus on client development and platform innovation. Prior to Popsugar, Keeley oversaw sales strategy and research at Tumblr, and B2B marketing at Yahoo, where her respective teams were responsible for various product, sales and trade-related go to market initiatives. Keeley holds a BA in Media from Bucknell University and an MBA in Marketing from the NYU Stern School of Business.

 

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JESSICA SIBLEY

Chief Sales Officer | Forbes

Jessica Sibley oversees the entire experience for Forbes’ brand marketing partners, inclusive of sales, brand strategy, program services and licensing. She reports to Forbes’ Chief Revenue Officer Mark Howard.  A Forbes veteran, Sibley most recently served as Senior Vice President of Sales, where she directed the creation of unique and engaging campaigns for advertisers across nearly every industry. Under her leadership, Forbes successfully recently introduced several innovations that have been well-received by the marketplace, including: fluid ad formats; prominent “hero” ads, which appear on Forbes’ premium article pages, and Premium Posts, long-form visual storytelling experiences that bring marketers’ brand messages to life. Sibley also established new opportunities around signature franchises, such as the Forbes 400, and introduced the first-ever title sponsor for the Under 30 Summit in Boston. With over 20 years of experience leading sales for top media brands, Sibley has served in multiple roles, including Publisher of The Week and Bloomberg Businessweek, as well as Vice President of Multi Media Sales at The Wall Street Journal.  She began her sales career at Forbes, where she served for eight years as a sales manager in the New York and Washington, D.C. offices.  Sibley was named as one of the Top Women in Media by Folio in 2016. She serves on the board of directors for the International Advertising Association (IAA) and the Business Marketing Association (BMA). A graduate of Hobart and William Smith Colleges, Sibley resides in New York City with her husband and two children.

 

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LIZ WHITE

Chief Customer Officer | FULLBEAUTY Brands

Liz White is the Chief Customer Officer of FULLBEAUTY Brands. She has been with FULLBEAUTY since January 2018. She joined FULLBEAUTY with 14 years of experience driving digital strategy and operations in media, entertainment, fashion and e-commerce brands. Previously, Ms. White served as CEO of Soko Inc. Prior to that, she worked as the Head of Strategy and Development at Poshly. Ms. White spent 10+ years at Time Inc. where she held various senior digital strategy leadership roles, running the digital businesses for PEOPLE Magazine and Entertainment Weekly. She also serves as an advisor and investor of several early-stage companies and sits on the board of Soko, a Kenya-based social enterprise. She holds a B.A. from Trinity College and dual M.B.A.s from Columbia Business School and the University of California Berkeley.