Certified Influence: Her Campus Media’s Creator Readiness Program is the first-ever scaled influencer training and certification designed to support creators and influencers on their content creation journeys to professionalize and level up their brand partnership knowledge and skills.

Upon completing Certified Influence, influencers will be certified as Certified Content Creators. This certification can then be added to their social media pages, LinkedIn, resume, and media kits, signaling to brands that they are qualified to successfully and professionally work on a campaign!

Certified Influence creates a new industry standard for influencers and brands alike - allowing them to confidently navigate the landscape of collaborations and fostering impactful, authentic connections with their audiences.

Future HCM Members:

Current HCM Members:

For Brands:

Creators, this certification is for you if you want to:

  • Unlock bigger and bigger brand partnerships

  • Expand your knowledge as a creator and influencer

  • Level up your personal brand and content to attract paid opportunities

  • Become more confident when participating in brand campaigns

This completely free, three-tiered certification program is a series of quick, engaging modules with a short quiz at the end of each tier that will cover everything you need to know to hone your craft and land (and be successful in) brand partnerships.

You’ll learn about key topics in the influencer industry, such as:

  • Common key terms used during influencer campaigns

  • The importance of FTC guidelines and how to follow them

  • Tips and tricks to receiving and implementing feedback on your branded content

  • Factors to consider when setting your rates 

  • How to build trust with your audience

  • Best practices to stay creative during long-term partnerships

  • And much more!

Brands, with Certified Influence, you will:

  • Have even more confidence that you are working with high-quality and now officially trained-and-empowered young creators who can support your brand

  • Foster impactful, authentic connections with creators and their communities

  • Ensure next-generation creators have tangible credibility and training

  • Establish a more clear path to success in driving forward your brand marketing goals and KPIs

Future HCM Members:

Current Members:

For Brands:

Certified Influence is currently exclusively available to members of the Campus Trendsetters, College Fashionista, and InfluenceHer Collective communities.