Her Campus Media Acquires the Lala Media Group, Inc. & Launches Her20s
May 22, 2019 (Boston, MA) - Her Campus Media, the #1 media brand for college women and 360-degree college marketing agency, announced today that it has acquired the Lala Media Group, Inc., a leading millennial-focused media company targeting college and twenty-something women.
The deal will enable Her Campus to further strengthen its reach among the college and post-college audience, enabling it to enhance its social, digital, and marketing capabilities and providing the Lala with broader platforms for its content and messaging.
The acquisition of the Lala underlines Her Campus’s strategic focus on serving its audience with even more targeted content and programming and continuing to meet its audience’s needs as they advance in their education and careers. The company recently launched vertical-specific accounts in the beauty, style, and food spaces, and launched its ‘Freshman Year of Life’ digital franchise to continue serving women once they graduate.
With this acquisition, the Lala will be rebranded as ‘Her20s’, the premiere digital and social destination and community for women navigating this pivotal decade of their lives, which is also a sweet spot for advertisers.
“the Lala’s mission of serving young women and helping them tackle these newly independent years is so in line with our own mission at Her Campus,” said Stephanie Kaplan Lewis, Her Campus Media’s Co-founder, CEO & Editor-in-Chief. “We feel lucky to be partnering with Molly and Katherine on the Lala’s next chapter as we blow out the incredible platform they’ve built into an unparalleled space for this audience who are embarking on their next stage of life as twenty-somethings. We’re growing up along with our audience and our acquisition of the Lala is critical to that growth.”
the Lala was founded in 2014 by Molly Longest and Katherine Crowley, and since then millions of readers have engaged with its website and social media platforms. The New York-based company’s content is provided by female content creators from around the world, with more than 500 contributors across 150 college campuses. In recent years, the Lala has partnered with Her Campus to help power marketing campaigns for some of Her Campus’s largest clients as a member of the Her Campus Media Network.
“Her Campus has always been a brand that we have admired, and over the past years we have seen that we embody similar passion, mission, and approach to our work. We couldn’t be more excited for the Lala to have found a home at Her Campus and to work with the Her Campus team to see our vision for the Lala’s next phase of growth come to life,” said Molly Longest, Co-founder & Creative Director of the Lala.
You can find out more and sign up to receive updates on the launch of Her20s at hercampusmedia.com/thelala.
About Her Campus Media
Her Campus Media is the #1 new media brand for the empowered college woman and 360-degree college marketing agency, reaching over 30 million users monthly. Major platforms include flagship site HerCampus.com, on-campus network of 380+ campus chapters, InfluenceHer Collective of 4,000+ millennial & Gen Z influencers, annual proprietary tentpole programs College Fashion Week® and Her Conference®, bestselling book The Her Campus Guide to College Life, and more. Leveraging its digital, social, experiential, influencer and on-campus reach, Her Campus Media provides award-winning integrated marketing programs for leading brands. Her Campus has been featured in The New York Times, Forbes, PR Week, CNN Money, & more, and has been named to Entrepreneur magazine's Best Entrepreneurial Companies in America, Forbes 100 Best Websites for Women and 10 Best Websites for Millennial Women among other accolades.
About the Lala Media Group, Inc.
At the Lala, we believe in the power of sharing honest stories and the impact they can have on young women’s lives.
the Lala provides a positive space online for young women to publish topics most meaningful to them. From career, to sustainability to mental health and more, our goal is to leave readers feeling encouraged, educated and inspired.
the Lala also aims to become a launching pad for young women’s careers by teaching them tangible, transferable skills in the digital media space, accompanied by high-quality writing samples. Our writers have gone on to work for major media companies as well as launch their own successful blogs and businesses.