Her Campus's College Fashion Week® 2014 Kicks off with Sponsors boohoo, TRESemme, bareMinerals & More

BOSTON, MA (September 12th 2014) - College Fashion Week®, the premier fashion show tour put on annually by Her Campus Media, kicks off on Saturday, October 4th in Boston, with stops in New York (Saturday, October 11th), Chicago (Saturday, October 18th) and San Francisco (Saturday, October 25th).

Each College Fashion Week show features real college women — or as Her Campus calls them, collegiettes™ — as its models, having them present the latest fashions to their friends and contemporaries right in their college town. Leading international e-retailer boohoo is the official fashion sponsor of this year’s tour and is recruiting fashion-forward college brand ambassadors who will bring head-turning trends direct to the student community.  Boohoo will also be launching pop-up closets where attendees can check out the latest trends in clothing, shoes, and accessories so they can achieve the best-dressed status on campus this fall.

Official hair care sponsor TRESemme will style the hair looks for the fashion shows in each market backstage with the latest trends, and will host a Dry Styling Trend Bar at the shows where leading TRESemme stylists will elevate the attendees’ looks with the latest styles, inspired by the runways for many of New York’s most celebrated shows, while teaching them how to recreate and achieve these looks at home with affordable salon-quality products. Attendees can then head over to the bareMinerals Makeup Station for quick pre-show makeup touch-ups and foundation shade matching by bareMinerals makeup artists. With their hair and makeup looking #flawless, attendees can step right into a LinkedIn Headshot Photo Booth sponsored by TRESemmé and bareMinerals to snap a “perfectly profesh pic” to grace their profiles.

As the official makeup sponsor of this year’s tour, bareMinerals will also be hosting exclusive parties in their boutiques before each show so that CFW fans and models can get glam before they walk the College Fashion Week red carpet.

In addition to being treated to the latest fashions down the runway with lively student performers in between the sets, attendees can take their best selfies yet thanks to Simon Premium Outlets’ GIF social sharing photobooth (in partnership with The Bosco), and refuel with complimentary delicious and nutritious snacks from LUNA.  NYC attendees will also score free brow touch-ups at a Brow Bar by European Wax Center, who is also the sponsor of the #CastMeCFW National Instagram “Selfie” Model Search (and will be giving selected models bold, beautiful brows!).

For those collegiettes who can’t attend a College Fashion Week show, we’ll have “It Girl” bloggers (mega influencers in the blogosphere!) at each show to cover it on behalf of TRESemmé, and who will be reporting on their fave looks and styles on their blogs, HerCampus.com, TeenVogue.com and #TREScfw on social.

“Her Campus is ecstatic to be working with such style-setting brands on College Fashion Week this year.  These brands help women look and feel amazing, powerful, confident, and stylish in a real-woman kind of way, and that’s what College Fashion Week is all about.  We are thrilled to be able to give our models and our attendees the VIP treatment thanks to our fabulous sponsors’ support of this program,” said Windsor Hanger Western, co-founder and President of Her Campus Media.

Visit collegefashionweek.com for more information about College Fashion Week 2014.

College Fashion Week 2014 Tour Dates

Boston: October 4, 2014, The Estate

New York: October 11, 2014, Santos Party House

Chicago: October 18, 2014, Revel Downtown

San Francisco: October 25, 2014, Origin Boutique Nightclub

ABOUT HER CAMPUS

Her Campus Media (HerCampus.com) is the #1 global community for college women with a monthly multi-platform reach of more than 20 million users. HerCampus.com features national content on Fashion, Beauty, Life, Love, Career, Health, News, Entertainment, DIY, LGBTQ+, High School, and Real World, supplemented by local content from 300+ campus chapters nationwide and in nine countries. In addition, Her Campus offers an email newsletter, Her Campus Blogger Network, High School Ambassador Program, Her Conference, College Fashion Week®, Her Campus Tour, Her Campus Shop, and even more products, programming and tools to fulfill its mission of serving college women across every platform.

Her Campus serves as a career launching point for its team of college journalists and future marketing mavens. Since joining the Her Campus Team, members have been offered jobs and internships with Glamour, Vogue, Vanity Fair, Seventeen, Marie Claire, Harper’s Bazaar, People, The Huffington Post, Teen Vogue, InStyle, Lucky, Esquire, O magazine, MTV, The Washington Post, Digitas, Ogilvy, and many more.

Founded by three students while they were undergraduates at Harvard—Stephanie Kaplan Lewis ‘10, Windsor Hanger Western ‘10, and Annie Chandler Wang ‘11—Her Campus was a winner in Harvard College’s business plan competition, was a Gold Winner & Best All-Around Team in MassChallenge, and was named Top Small Business of the Year by the Greater Boston Chamber of Commerce. The Her Campus co-founders have been named to Entrepreneur Magazine's Best Entrepreneurial Companies in America, BusinessWeek’s 25 Under 25 Best Young Entrepreneurs, Inc. magazine’s 30 Under 30 Coolest Young Entrepreneurs, The Boston Globe’s 25 Under 25, Forbes’s All-Star Student Entrepreneurs, Glamour magazine’s 20 Amazing Young Women, and The Boston Globe’s 25 Most Stylish Bostonians. Her Campus has been named to Forbes’s lists of The 100 Best Websites for Women and The 10 Best Websites for Millennial Women.

CONTACT

Elaina Featherstone
617-783-3800
elainafeatherstone@hercampus.com