BOSTON, MA (April 11, 2017) Her Campus, the No. 1 new media brand for the empowered college woman, has signed on as official media partner of Desert Oasis, an exclusive party kicking off festival season April 14th. Presented by Foray Collective and Vampped and hosted by Emily Ratajkowski, Desert Oasis will bring top style influencers such as Thrifts and Threads and celebrities like Brody Jenner and Becca Tilley to Indian Wells for the ultimate festival experience.
Known for its fashion game just as much as its music, festival season presents a prime opportunity for brands to connect with young women nationwide on the premise of style – a concept not lost on top LA blogger Kaitlynn Carter, co-founder of Foray Collective, the next generation shopping destination for the modern woman. Carter's forward-thinking platform merges content and commerce through curating collections of shoppable outfits worn by top influencers and allowing consumers to seamlessly shop by their favorite style authority.
Joining Foray at Desert Oasis is Her Campus, the college marketing powerhouse and media partner charged with amplifying the festival experience to its vast audience of millennials who can't attend.
"Festival content is in such high demand among our readers right now and this partnership provides the perfect platform for Her Campus to truly bring festival season to life," said Windsor Hanger Western, president and co-founder of Her Campus. "From celebrity interviews and great music to our amazing sponsor activations - our audience gets to experience the festival scene first-hand through all of our content channels."
Her Campus has also built a custom festival content hub on HerCampus.com packed with need-to-know festival editorials, exclusive interviews with celebrities, and live coverage of the high-end party.
Headlining sponsor L'Oréal Paris will offer glam touch-ups to guests featuring their Infallible Paints makeup collection and Colorista hair color line. L'Oréal Paris will also be providing full glam throughout the weekend to influencers staying at the estate. Also onsite at the exclusive party will be official apparel and swimwear sponsor boohoo who will allow guests the experience to snag additional festival apparel in its pop-up shop.
ABOUT HER CAMPUS
Her Campus Media is the #1 new media brand for the empowered college woman and 360-degree college marketing agency, reaching over 20 million users monthly. Major platforms include flagship site HerCampus.com, on-campus network of 330+ campus chapters, InfluenceHer Collective of 2,000+ millennial & Gen Z female influencers, annual proprietary tentpole programs College Fashion Week® and Her Conference® bestselling book The Her Campus Guide to College Life, and more.
Leveraging its digital, social, experiential, influencer and on-campus reach, Her Campus Media provides award-winning integrated marketing programs for leading brands. Her Campus has been featured in The New York Times, Forbes, PR Week, CNN Money, & more, and has been named to Entrepreneur magazine's Best Entrepreneurial Companies in America, Forbes 100 Best Websites for Women and 10 Best Websites for Millennial Women among other accolades.
ABOUT FORAY COLLECTIVE
Foray Collective is the next generation shopping destination for the modern woman. The platform, co-founded by top LA blogger Kaitlynn Carter, merges content and commerce, allowing consumers to shop by influencer seamlessly and easily. Foray is a curated collection of shoppable outfits worn by top style influencers, and is the No. 1 #shopbyinfluencer marketplace for the modern woman.