Her Campus x Zenni Optical

In Fall 2018, Her Campus and Zenni Optical joined forces to launch an impactful program designed to drive brand awareness + preference, as well as engagement + user content generation, for Zenni glasses and sunglasses among the college-aged audience. This fun, successful Her Campus program included a custom on-campus tour with 1,800+ student attendees, native content series with 75% over-delivery, and outreach to the Her Campus network. This cross-platform approach worked together to position Zenni as the go-to trendy, affordable, and personalized eyewear brand for college students. 

The Her Campus Team