Her Campus x Velcro
Her Campus and Velcro joined forces in 2018 for a multi-touchpoint campaign to launch its new HANGables® product. First, Velcro activated a mass sampling + UGC program during key back-to-school season via campus trendsetters and influencers. Velcro also sponsored the highly coveted College Fashion Week through product seeding, goody bag sampling and programming integration. Finally, they distributed samples at scale on campus through the Holiday Survival Kits. This fun, successful Her Campus program increased awareness, generated content creation, and positioned Velcro as the go-to brand for college students, not only for back-to-school season — but year-round!