Her Campus x Steve Madden
Her Campus and Steve Madden joined forces for a multi-channel, multi-campaign partnership in 2018. To promote the Gen Steve campaign, Steve himself, along with Her Campus Co-Founder Windsor Western, took Tulane University by storm, hosting an on-campus “Self-Made” speaking event for 350+ students about entrepreneurship and building a successful business. This was amplified to our larger national audience via live-streaming and social + editorial coverage.
To drive engagement, social buzz, and ultimately sales, Her Campus also powered influencer ambassadorships for the Dillard’s campaign (enlisting influencers in key Dillard’s markets to drive followers to shop) and the EZI x Madden Girl campaign (with influencers creating video Instagram content). Our EZI x Madden Girl campaign won an AVA Digital Platinum Award.