Her Campus x L'Oréal Paris

For 3 years, Her Campus has worked with L'Oréal Paris to power their college marketing from awareness to purchase. To drive a closer connection to retail, our Spring Break + Back-to-School College Packing Lists kept L'Oréal Paris top of mind during the key BTS shopping season, increasing in-store and e-comm sales. Our on-campus sampling activation got hero products into the hands of influential student leaders, generating peer-to-peer sampling and millions of UGC/earned media impressions, while our campus tour put L'Oréal at the heart of colleges for an interactive experience, in addition to increasing sales at nearby retailers.

The Her Campus Team