Her Campus x Brita
Her Campus and Brita joined forces in 2017 and 2018 with a goal of driving awareness, favorability and sales for the all-new Brita Stream among college students and parents for Back-to-College. This multi-touchpoint campaign anchored in digital included the highly trafficked and SEO-optimized College Packing List with 400K+ pageviews, a custom BTS Health & Wellness Hub, and engaging social and editorial content promoting the benefits of Brita for the environment. All of this was coupled with sustaining high-impact ROS and social ads to drive e-commerce. College women were turned into Brita enthusiasts and converted into Brita consumers increasing traffic to their purchasing destinations.