Her Campus x Bliss

Her Campus and Bliss partnered to bring the brand’s fresh new look to the millennial and Gen Z audience in 2018. Their presence on-site at Her Conference generated awareness for the updated look/feel of the brand and showcased key products while driving product trial within this key consumer base, specifically college women. Her Campus offered free samples to all Her Conference attendees, and set up a fun, Insta-worthy activation site, which included several Bliss-centric photo moments for guests to take part in. To extend the reach of the campaign to influencer and on-campus, Bliss was sampled in our Back-to-School Influencer Kits and sent to women on-campus via a Dedicated Chapter Seeding Program, coupled with always-on national media on HerCampus.com to keep the conversation about Bliss going all year long.