Her Campus x BareMinerals
Her Campus and bareMinerals joined forces in 2018 and 2019 to promote bareMinerals’ newest collection — Blemish Rescue — with a goal of re-introducing the brand to a point-of-entry audience from ages 15-25. The campaign kicked off with a buzzworthy “Power of Good” 8-stop tour in the Northeast in key college hotspots such as CollegeFest, area campuses and Faneuil Hall, powered by Her Campus and reaching 4K+ attendees and generating 3MM+ impressions. To drive further engagement, micro-influencers created pre- and post- content trialing the product over a 4-6 week window. To kick off the year and our continued partnership, we launched a dedicated bareMinerals Shoppable Beauty Guide, driving far-reaching digital exposure and strong click-through to sales. This program took Gen Z women down the marketing funnel from awareness to purchase with its cross-platform, multi-touchpoint approach! This campaign also won a MarCom Platinum Award!