The Her Campus College Marketing Summit, a half-day event for marketers looking for insight on connecting with the coveted Gen Z and millennial woman, is back again, and this year the event is hitting NYC and Boston. This is the event to get the exclusive lowdown on how to best reach this audience, with insight straight from the source in our unique, panel interviews with college women and influencers, as well as proprietary market research from Her Campus’s founders--so it’s no surprise tickets are going fast.
Instagram polls are an amazing way to get to know your audience in an honest and authentic way. Our audience of college women loves responding to polls -- it allows them to voice their opinions and share their thoughts, something they very much enjoy doing. Too, it allows them to have more of an influence over the content we post.
In the last year, Instagram Stories has become a hugely essential platform for publishers. Within Stories itself there are many new features that have made it a go-to for creating engaging, authentic content, from tags and stickers to gifs and filters. As a result, we make it a point to have daily content on the @HerCampus Instagram Story, and have seen great success with the following techniques, which can work for your brand, too.
Shopping, especially for college women, is much, much more than a quick exchange of money and product. There’s a lot going on in the minds of millennials and Gen-Zers regarding their purchasing decisions. We chatted with a panel of college women at the Her Campus Media College Marketing Summit, and we got some great insight into the minds of four fashionable millennial women with some deeper thoughts about shopping. They shared with us the truth behind what they think of brands and, more importantly, how brands can convince them to make that sought-after purchase decision.
It’s no secret that most college students aren’t made of money. With exorbitant college costs and no steady full-time income, they’re not necessarily the wealthiest market to tap into - but they’re still easily one of the most desirable. That’s because college students are finally out of their parents’ houses and able to make their own decisions, so it’s key to catch them now in order to turn them into long-time customers.
College women love TV. It’s an escape from the busy, oftentimes stressful day-to-day life of the 2017 collegiette, and most importantly, it’s the perfect procrastination tool when you’ve got five papers and seven midterms breathing down your neck.
As marketers, you want to get inside the minds of college women and understand what makes them tick--what do they care about, what gets them amped up, what makes them laugh, what makes them cry, what drives them, what do they want?
We all know college women are busy. They have classes, extracurriculars and social events filling up their days (and nights), so they’re not going to read the newspaper cover to cover or turn on the evening news (let’s be honest—they probably don’t even have a TV). So how do college women consume news? Let’s take a look.
Thanks to years of traffic and audience data coupled with our editors' nuanced eye, there are underlying themes we’ve identified that resonate with our female college readers again and again. Thinking through these mechanisms can give you additional insight into the editorial process as well as offer takeaways for marketers as you think about how to apply some of these threads and themes to your own brands and campaigns.
At Her Campus, we’re all about pushing the envelope with social content that sparks a reaction from our users and in turn builds their bond with our brand. But nothing is quite as awkward as posting social content that flops, or, worse, offends.