Her Campus has been an incredible brand partner for Corbin-Hillman client, European Wax Center. They have helped us to create and execute true integrated university/college marketing programs targeting college women across the country. Over the last few years, we have seen a notable increase in female college student activity for the client due to the successful programs we have executed with this wonderful company.
- Sean-Patrick M. Hillman, Principal, Corbin-Hillman Communications
Experiential: Taking Beauty on the Road
European Wax Center (EWC) put feet on the ground as they hit six college campuses as a sponsor of the Her Campus Tour. EWC helped collegiettes up their “brow game” with a pop-up Browfection Bar on each campus staffed by EWC experts, enabling the brand to educate and engage with their target demo live and help collegiettes look and feel the best for the rest of their day, all thanks to EWC.
Experiential: Beautifying College Fashion’s Biggest Night Out
As the official brow sponsor of College Fashion Week, EWC showcased its Browfection Bar at each of the events, offering brow styling to all attendees and sending all models down the runway with stylized brows. EWC's sponsorship was highlighted and given added style authority via in-book inclusion in StyleWatch, the official magazine parter of CFW. This partnership was further enhanced through inclusion in all CFW materials, promotions and giveaways as well as digital and social amplification, cementing themselves as a not-to-be-skipped step in collegiettes’ beauty routines.
On Campus: Targeted, Qualified Sampling
EWC extended their reach on the ground by getting product directly into the hands of college women most likely to visit a EWC store, through inclusion in Her Campus Survival Kits geo-targeted to colleges near a EWC location.