The Integrated Marketing team at Her Campus leads the charge in powering all of our client campaigns, bringing our clients’ vision to life and executing them flawlessly from start to finish. With our female GenZennials at the heart of every program we run, we can feel confident we’re resonating with our audience in a way that feels authentic both to Her Campus and our brand partners.
Our award-winning team is comprised of passionate, savvy marketers who have a wealth of experience running integrated campaigns for brands that span a diverse array of verticals relevant to college women including beauty, fashion, food, beverage, technology, education, pharma, travel, dorm/home/decor, fitness and wellness, news and entertainment, and more.
In this fun, fast paced environment, we keep the following principles in mind to ensure we’re always delivering our best work day-in and day-out.
Communication & Collaboration
Think of us as an extension to marketing teams! We work best when we’re transparent and openly collaborating with our clients around their challenges and goals. Together we come up winning solutions and partnerships that stand the test of time.
Out of the Box Thinking
We keep a constant pulse on the latest trends and hottest events so we’re bringing our clients the best and brightest ideas to help power their goals across our campaigns, whether digital, influencer, on-campus, or experiential.
Data and Insights-Driven Strategy
We keep data at the heart of what we do, making optimizations and recommendations throughout the lifespan of a campaign to ensure the strongest results possible.
We aim for excellence in everything we do, delivering award-winning campaigns for our clients (and having a lot of fun along the way).