4 millennials shared with us the truth behind what they think of brands and, more importantly, how brands can convince them to make that sought-after purchase decision
Read MoreHow they spend their money varies based on a number of different factors, and understanding these is key to winning them over
Read MoreToday’s college women might not even have an actual TV, let alone cable, but that doesn’t stop them from obsessing over these five shows—and we’ll tell you why
Read MoreWhat do college women care about? What gets them amped up, makes them laugh or cry, what drives them, and what do they want?
Read MoreWe all know college women are busy, so how do college women consume news?
Read MoreThere are underlying themes we’ve identified that resonate with our female college readers again and again
Read MoreNothing is quite as awkward as posting social content that flops, or, worse, offends
Read MoreThis year's trailing millennials have their sights set on looking stylish AF—and with a padded wallet to boot
Read MoreWe surveyed more than 840 women, and their answers make it clear that while Clinton may have lost the election, it wasn’t because of this group
Read MoreThough this generation is often scoffed at for being lazy, late, and disorganized, it seems these voters are in fact highly on top of their s**t when it comes to registering to vote
Read MoreHer Campus Media surveyed over 1,400 college women from all across the country to find out what matters to them in the 2016 presidential election
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