Digital: Owning Key Shopping Moments Online
Vera Bradley owned key shopping moments throughout the year with exclusive sponsorships of HerCampus.com’s authoritative Holiday, Valentine’s Day, Mother's Day and Graduation gift guides and Spring Travel shopping guide and BTS College Packing List. To further extend Vera Bradley’s digital reach, our in-house content studio created additional custom native content for the brand with national giveaways, social media promotion and supporting cross-platform display media that tied all elements together.
Experiential: Driving Engagement And Awareness As A College Authority
As a sponsor of Her Conference and Her Conference: High School, we integrated Vera Bradley directly into the conference programming with experts from the brand speaking on relevant panels such as “Packing for College 101”. In addition to inclusion across all conference collateral, Vera Bradley engaged directly with attendees through live social media giveaways and by providing Vera Bradley totes that served as the conference goody bags handed to all attendees upon arrival.
Influencer: Creating Authentic Content
By activating members of our InfluenceHer Collective, Vera Bradley was able to place product directly into the hands of the most influential consumers in its target demo. The influencers then promoted the Vera Bradley products to their loyal followings and fostered social conversation around the brand through authentic, timely content on themes such as what to pack for a weekend getaway, this spring’s hottest looks, and more.
On Campus: Recurring, Qualified Sampling
Vera Bradley took their brand to campus and delighted college women at key points in the school year through a sponsorship of our Holiday and Spring Break Survival Kits. This positioned its product as the travel essential for each season and yielded significant organic social content for the brand as collegiettes nationwide posted about their new bag.