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GOAL

To support, drive attendance and ignite conversation around Aritzia's new store opening in Boston, MA.
 

Strategies

Digital: Local Promotion

To drive buzz and generate conversation around Aritzia’s new Boston store opening, we ran heavy local digital promotion via email, display and social media geo-targeted to Boston and the surrounding area. A national giveaway with strong geo-targeting to the Boston market garnered additional attention and qualified lead generation. All digital outreach helped to establish Aritzia’s Boston store opening as a can’t-miss event for any Boston-based, stylish collegiette!

Influencer: In-Store Support And Attendance

By activating Boston-based members of our InfluenceHer Collective, Aritzia was able to tap into the most influential consumers in its target demo and location. These local influencers and community tastemakers attended and promoted the store opening to their loyal followers and fostered social conversation around the brand through authentic and timely social content, encouraging their followers to check the new store out for themselves.

On-Campus: Dedicated Gifting Program

Aritzia placed product directly into the hands of their target audience via a dedicated sampling program to 12 local campuses in Boston. Boston chapter members were given Aritzia swag, invited to the store opening, and encouraged to create organic social content around Aritzia’s products and the event. This pre-seeding, on-the-ground program generated excitement and created FOMO among Boston’s style-obsessed college women, ultimately driving them and their friends in-store and to the point of purchase.